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paktrade-prod.vercel.app/
Case Study
Paktrade
Finding a Pakistani-owned business in Australia now happens on a searchable directory, not a static list.
- Before
- A list people could not search
- After
- Browse to a listing on one site
Timeline2026
The brief
Paktrade helps people find Pakistani businesses in Australia. The product needed to feel like a directory a person can search, not a page of names that goes stale.
The directory
Searcher
Needs a Pakistani-owned business in Australia.
Directory
Browse and search happen on the site. Listing pages are the record.
Editors
The team maintains listings. The public never sees the desk.
Categories
Trade grouped so a person can scan.
Listing
A page with enough trust to make contact.
Webifex built a public directory where search, categories, and listing pages share one structure. A searcher can move from a category to a listing with enough context to make contact. Editors keep records current from a workspace visitors never see.
Result
The directory has a clearer path from browse to a listing, and a centre the team can keep updating.
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